About Us

Human-
Centered AI Transformation

We help leaders and organizations build the AI, human, and organizational capabilities required to succeed in a rapidly changing world.

Vital Competence was founded by Dr. Jeff Frey to help organizations navigate the intersection of artificial intelligence, human capability, leadership, and organizational change.

Jeff brings decades of experience across technology, innovation, executive education, entrepreneurship, and emotional intelligence research. His work connects technical capability with the human judgment, leadership, and organizational systems required to turn new technology into meaningful performance.

His work has supported major corporations, universities, healthcare organizations, nonprofits, and mission-driven teams navigating AI adoption, workforce development, leadership, and transformation.

Industries We Support
- Energy & Industrial
- Healthcare
- Higher Education
- Nonprofits & Associations
- Professional Services
- Founder-Led & Growth Organizations

“The goal isn’t to make people use more AI. It’s to help organizations understand where AI creates value, what should remain distinctly human, and what leaders and teams need to become capable of next.”

– Dr. Jeff Frey, Founder & CEO

Featured In

FAQs

Do you provide AI training?

Do you work with organizations that are just getting started with AI?

What makes Vital Competence different from a typical AI consulting firm?

Do you build technical AI systems?

Can you tailor the work to our organization or industry?

How do you measure success or ROI?